Today I bought some from Tesco, it is described as:
A semi hard cheese with a mild, fruity flavour and a firm yet creamy texture, from the Monts de Velay Mountains, in the Auvergne region of France.
To be honest I didn’t think that much of it. The flavour was too mild for me, though I did like the texture. If you like Edam or Port Salut then you will probably enjoy this cheese, though expect the flavour to be quite mild in comparison.