It’s just a chicken sandwich…

I was on my way to catch a train when I stopped off at my local Costa for a coffee and a sandwich.

The coffee was a Flat White, well it was nearly a Flat White, well one can live in hope!

As for the sandwich, it was a chicken salad sandwich on malted brown bread.

So what did I think?

Lunch

Well it was a chicken salad sandwich and there isn’t much more to say.

The most flavoursome part of the sandwich was the bread. The chicken was cooked processed chicken, so tasted like chicken, well as in tasted of very little. The salad was mainly bland tomatoes and iceberg lettuce. There was some mayo which overpowered the chicken and salad, though you could still taste the bread. There was texture, as the salad was crisp, but I would have preferred a more soggy sandwich with lots of flavour.

The problem with mass produced sandwiches is that they are catering for the mass audience. The mainstream want something like this sandwich and in many ways prefer a bland sandwich over one with flavour. I remember watching a Hugh Fearnley-Whittingstall programme a few years ago on chicken and he did a taste test between organic free range chicken and a supermarket battery chicken. Interestingly most people preferred the supermarket chicken. The organic one had “too much” flavour.

We as a society have got so use to bland chicken that we now prefer bland chicken. ask yourself do you prefer breast or thighs? Chicken breast has a lot less flavour than the thighs, but most people prefer breast.

As a result of this, I get a rather tasteless chicken sandwich rather than one bursting with flavour.

One Reply to “It’s just a chicken sandwich…”

  1. Hi James,

    I’ll bet the old Duke of … is turning in his grave.

    Do you remember when brown chicken meat was, well, BROWN? that’s when it had flavour. Poor things just stand there these days being fed at one end and defecating at the other. No wonder there’s no flavour.

    Avoid pre-pack sandwiches like the plague, that’s what I say.

    ­čÖé

    David

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