BBC News is reporting that Jamie Oliver’s latest book, Jamie’s 30-Minute Meals, has become the fastest selling non-fiction title of all time.
Jamie’s 30-Minute Meals has sold 735,000 copies in 10 weeks, beating the previous record held by comedian Peter Kay’s memoir, The Sound of Laughter. Delia Smith’s How To Cook (Book 1) is the bestselling cookbook of all time, with more than a million copies sold. Jamie’s 30-Minute Meals, which contains recipes for 50 quick three-course dinners, was made into a television series for Channel 4.
I quite enjoyed the series, but I also enjoyed the Guardian’s attempts to cook his recipes in 30 minutes.
In his new book, Jamie’s 30-Minute Meals, Jamie proves that, by mastering a few tricks and being organized and focused in the kitchen, it is absolutely possible, and easy, to get a complete meal on the table in the same amount of time you’d normally spend making one dish! The 50 brand-new meal ideas in this book are exciting, varied and seasonal. They include main course recipes with side dishes as well as puddings and drinks, and are all meals you’ll be proud to serve your family and friends. Jamie has written the recipes in a way that will help you make the most of every single minute in the kitchen. This book is as practical as it is beautiful, showing that with a bit of preparation, the right equipment and some organization, hearty, delicious, quick meals are less than half an hour away. You’ll be amazed by what you’re able to achieve.
Regardless of how you feel about Jamie Oliver, if it makes people think more about what they eat and how they cook, that has to be better them then relying on microwaved freezer meals.