Two years ago I wrote up about a visit to a branch of the Soho Coffee Co.
Back then I asked
Let me ask you a question, is it really so difficult in this day and age, for a coffee shop to take coffee orders and then make the coffee?
I also said
Recently I went to the Soho Coffee Co and was frankly appalled by the level of incompetency shown by the six staff behind the counter in undertaking the coffee making and serving process.
I finished off by stating
Anyway as a result it will be sometime (if ever) I go back to the Soho Coffee Co.
Well, here we are two years later and I have never gone back to that branch of the Soho Coffee Co.
Just shows the importance of decent customer service and efficient serving. I have visited many coffee places close to that branch, but have not been back.
So what of other Soho Coffee Co branches, well I did visit one once at a motorway services, but only the once. I do recall that service was okay, but not fantastic!
The thing is for me, I know the staff are poorly paid and overworked, but from what I can see the problem is not staff, but management and the management of systems. If some coffee places can get it right, why can’t all of them get the little things just right.