Hugh Fearnley-Whittingstall, he of River Cottage fame, has alas failed in his attempt to get Tesco to change their chicken policy.
The BBC reports on his attempt at the Tesco shareholders meeting.
Tesco shareholders have not backed proposals to improve welfare standards for chickens championed by TV cook Hugh Fearnley-Whittingstall.
The chef wanted investors to adopt new standards for rearing birds, but the plan got fewer than 10% of votes at its annual general meeting in Solihull.
Though this is a setback for Hugh’s campaign, a lot of consumers are changing their own buying habits. Over the last few years virtually all of the chicken I buy has been organic for me the main reason has been flavour and concerns about chemicals used.
I have noticed recently in both Sainsburys and Morrisons the amount of shelf space they give free range, organic and RSPCA Freedom chicken has really increased.
However with the continuing economic pressures on consumers, will price give way to quality and taste? According to an article I read in the Guardian, the answer is no, as what goes first with an economic downturn is going out to restaurants.
So what kind of chicken do you buy and why?